Wildfox Retail Activations

Dust PR London created, managed and implemented creative in-store concepts for Wildfox at Selfridges and Harrods reflecting the brand personality. We pride ourselves on our internal team contacts at both department stores alongside a strong understanding of the Selfridges and Harrods customers.  

Selfridges - Girl Talk

Dust PR London created an in-store event at Selfridges to drive footfall and awareness around Selfridges as a stockist. The concept of an interactive area for girls was created and implemented working directly with our contacts at the Selfridges in house teams. 

Harrods Pop-Up Store

Dust PR created a shipwrecked themed pop up in-store concept reflecting Wildfox’s Summer ‘Lost in Ibiza’ collection within Harrods Fashion Lab. Dust PR briefed a visual design company to build our creative concepts which included a Wildfox customised boat alongside a photo booth, carefully selected props and collection display. To drive awareness and footfall to the Harrods pop up Dust PR approached Ocean Beach Club Ibiza securing an all expenses paid competition prize to win a weekend at Ocean Beach Club. The competition was supported by underground advertising directed by Dust PR. 

To coincide with the in store pop up Dust PR secured an advertorial in Elle Magazine 

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