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Wildfox

Dust PR London represented cult LA womenswear brand Wildfox between April 2010 - October 2014


What We Did

Dust PR London launched and established Wildfox with careful consideration to achieving and maintaining premium positioning by focusing on quality media titles

We additionally provided an integrated programme of bloggers and VIP outreach maximised via social media channels

A key element of our strategy was the forging and sustaining of relationships between Wildfox and key influencers with high volume followings on Instagram to directly drive sales

We successfully conceptualised and produced two retail events at Selfridges and one at Harrods during our time working with the brand

Left : Sunday Times Style, bikini | Right : You Magazine, vest
Left : Sunday Times Style, bikini | Right : You Magazine, jumper and rings
Grazia, Fashion Charts, swimsuit top left
Demi Lovato , You Magazine sunglasses
Left : Elle, jumper | Right : ES Magazine, sunglasses
Left : i by Independent, feature | Right : Metro, lifestyle image
Stella Loves
Left : Stylist, jumper top left | Right : Porter, sunglasses top

Results

Increased brand visibility by consistently securing editorial coverage across quality titles. Successfully coordinated/produced three retail activation events. In 2014 editorial placement value increased by 200% on first quarter of 2013 and 400% on second quarter

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