Vintage Seekers

Launch and ongoing PR for luxury ecommerce brand Sep '10 to Jul '13

Dust PR London successfully launched and put Vintage Seekers on the map, faciliated brand partnerships and helped accrue customer databases

What We Did

Secured a plethora of brand launch news stories, features, profiles and product stories throughout top tier lifestyle, luxury, national and digital media

Positioned the brand as experts in the field of 20th century design and collectibles resulting in quotes in numerous FT / How To Spend It articles

Put together an editorial content strategy and commissioned journalists from major publications including FT, Elle Decoration, GQ, Guardian, Grazia and Vogue as well as respected design & culture writers such as Stephen Bayley

Devised and implemented media campaigns around topically curated product collections to maximize media traction e.g. Bond at 50 and the Bowie Retrospective at the V&A

Organised, produced and managed media for 1st Birthday party held at RIBA securing sponsorship from JAGUAR HERITAGE, Billecart-Salmon, Hendricks, Taylors and Paxton & Whitfield

Secured VIP attendance at 1st Birthday including Cara Delevingne, Charlotte Dellal, Patrick Grant, Bip Ling, Tom Aiken and the Earl of Pembroke

Established partnerships such as HR Owen, Watchfinder and The Hospital Club

Left: Cara Delevingne & Clara Paget | Right: Lucy Evans & Charlotte Dellal
Cara Delevingne, Clara Paget & VS co-founder Rob Keylock
Bip Ling with Rob Keylock
Left: Jesse Burgess & Sai Bennett | Right: Patrick Grant
Lucy Evans & Richard Guantlett
Selection of wine & spirit concept launch press
Full page feature on Vintage Seekers within ES Magazine Christmas online shopping special
News story on Lucia van der Post's regular How to Spend It page
Full page on Bond 1st editions in Shortlist
Expert comment / quote within feature on buying vintage luggage
Left: Elle Decoration news piece | Times Magazine design page, yellow lamp
Guardian Weekend online vintage retailers round up & main image black chair
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