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Sessùn

Dust PR London were appointed to handle the UK PR for French label Sessun from Spring/Summer 2015

What We Do

The label is stocked in Liberty and ASOS however as the brand had no previous PR the fashion press had little awareness of the brand or its collections. First steps have been to introduce Sessùn to target editors via an intensive media sell in that included one-to-one meetings, showroom appointments and desk visits and communicating the Sessùn story

Results

Initial coverage hits have included a mix of product on page and 'news' in target sales drivers such as Stella Magazine (Sunday Telegraph), You Magazine, London Evening Standard, InStyle and Elle

Left: Glamour, Jumper | Right: Grazia, Suede Jacket
Sunday Times Style, Wardrobe Mistress, Polo Shirt
Left: Stylist, Campaign Image | Right: Solstice, Front Cover
Left: The Daily Telegraph, Campaign Image | Right: You Magazine, Khaki Trousers
Left: Guardian Weekend, Trousers, Left | Right: You Magazine, Trousers
Left, Alvar Magazine, Jumper | Right, Alvar Magazine, Cardigan
Left: The Observer, Liberty Print Top, Centre | Right: Elle, Jumpsuit, Bottom Left
Left : Something About, Coat | Right : Marie Claire, Trousers
Stella Loves, Main Holding Image
Left : You Magazine, Suede Shorts, Left | Right : You Magazine, Striped Jacket, Top Left
Left : Evening Standard, Striped Jacket | Right : Elle, Olive Jeans
InStyle.co.uk
Glamour Online
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