Seafolly SquadJanuary 2016
Heading into the UK winter Dust PR utilised strong organic digital influencer relationships to support the #SeafollySquad initiative
What We Did
In response to Seafolly’s #SeafollySquad digital brief for the winter season '15/'16, Dust PR proposed a cross section of well regarded digital influencers who embody the spirit of the Seafolly girl. Taking an organic approach we worked with a number of our favourites bloggers and influencers to create the UK #SeafollySquad
Each was gifted with bespoke Seafolly packages to take with them on upcoming travel projects, spa reviews and vacations in various destinations.
Subsequently, Dust PR secured multiple social mentions from each blogger, uploading images of themselves opening and wearing their products and tagging the brand across their blogs and social platforms.