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Seafolly

From our very first success within a month of being appointed - Kate Moss wearing Seafolly on holiday in Thailand - to consistently visible high quality editorial and blogger engagement, Dust PR London has worked hard to deliver consistently strong results for the brand since 2009

What We Did

Throughout our five year tenure we have continually ensured maximum depth and breadth of editorial coverage in target media through peak selling season (March to July) and pro-actively driven maximum visibility through low season/ Cruise

We target the UK's best established and up and coming blogs relevant to Seafolly's target customer and engage with influencers via Instagram and regularly place news and features in key media such as The Independent / Daily Telegraph / Evening Standard / Vogue.com to announce UK marketing initiatives and global campaigns

In 2014 we partnered Seafolly with St Tropez for an intimate event targeting Fashion and Beauty Directors before their annual summer holidays and supported the global launch of the Seafolly x Panama collaboration, achieving music video coverage on District MTV, Vogue.co.uk, The Hunger and Fashion Guitar to name a few

Most notable VIP successes include Kate Moss, Poppy Delevigne and Beyonce

Results

Left : The Times | Right : Cosmopolitan
Health & Fitness
Left : Sunday Times Style | Right : Vogue
Left : Cosmopolitan | Right : Health & Fitness
Left : Elle | Right : Marie Claire
Left : i by Independent, news story | Right : Elle, swimsuit right
Sunday Times Style, lifestyle image
Left : Vogue, bikini | Right : Sunday Times Style, swimsuit
Left : Ultratravel, bikini | Right : Sunday Times Style, swimsuit right
Left : Ballad Of, swimsuit | Right : The Times Magazine, lifestyle image
Grazia, bikini
Evening Standard, main holding image
Left : Look, bikini | Right : You Magazine, bikini
Left : MTV, Panama news story | Right : Hunger.tv, Panama news story
Beyoncé, Ghost music video
Kate Moss, bikini

"Thanks to the hard working and fun team at Dust our brand is making an impact in the UK even though we're in a different hemisphere. We are delighted to be represented by them and know that they go the extra yards to get what we want and make sure our brand is frequently in mass media, gorgeous glossies and the onlines. The girls have got our goods and some great contacts which make for a perfect PR partnership. Seafolly thanks them and looks forward to building a stronger presence year on year."

Kerri Chow, Seafolly

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