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Rouleur Classic

Dust PR London provided strategic consultation and a full launch implementation plan for the Rouleur Classic Road Cycling Exhibition, November 2015.


What we did

Working alongside exhibitors, confirmed athletes, sponsors and the Rouleur / Telegraph events team, Dust identified and utilised a portfolio of assets to create and secure news, feature hooks and athlete profile interviews in target publications. Dust PR coordinated all aspects of both national and international media trips in order to facilitate interviews

The Dust PR sports and events teams were present through the three day event to coordinate all media, VIP and digital influencer relations, photography direction and syndication of images to media post event

As well as achieving a strong press turn out for the event (ranging from Wallpaper to The Guardian and everything in between), we secured a broad range of high quality editorial in the run up to the show covering everything from futuristic bike concepts to high profile ambassadors interviews - all editorial crediting headline sponsor Maserati.

Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening
Rouleur Classic Launch Evening

Results

Dust PR secured targeted, high quality coverage within national, listings, events, news and features press such as The Guardian, Daily Telegraph, Shortlist, Sport , Evening Standard and Metro.

Sunday Telegraph
The Guardian
Left : Guardian Online | Right : Huffington Post
Euro Sport Online
GQ Online
Left : Square Mile Newsletter | Right : Telegraph Online
Left : Guardian Twitter | Right : Sport Twitter
Sport Magazine
Both : Telegraph Online
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