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Rokit

Underpinned by a strong strategic approach combining editorial, VIP, events and partnership marketing, Dust PR London has raised quality and quantity of coverage across all channels

What We Did

Among our initiatives, upon appointment, were the development and project management of look books to illustrate potential for key curated looks while elevating perception of Rokit as a 'brand' in its own right

Hand in hand with this we proactively target VIPs / influencers / bloggers and maximize visibility to their audiences via social platforms to maximise visibility online to support the ecommerce site

We initiated and maintain a curated collections strategy linked to the retail / in store calendar

Additionally we contribute to social media structure / content calendars and develop cross brand marketing opportunities both big and small to provide the nucleus for events and competitions

Results include:

High profile VIP placements fully maximised via social channels including Miley Cyrus, One Direction, Tom Odell, Paloma Faith, Ellie Goulding, Florence Welch and Nina Nesbit

2013 Media value £8,181,106

Media value Q1 2014: £1,092,176 +26% on same period in 2013

LOVE, Boiler Suit on Poppy Delevingne
Left: Love, Neck Scarf on Marc Jacobs' dog Neville | Right: How to Spend It, Cowboy Boots
Left : InStyle, Dungarees | Right : Sunday Times Style, Coat
Left : Elle, Converse Boots, Bottom Left | Right : GQ Style, Boots
Left : Sunday Times Style, Beret | Right : Wonderland, Cycling Top
Left : Guardian Weekend, Shirt | Right : Man About Town, Boots
Left : Rollacoaster, Horse Shirt, Left | Right : Cosmopolitan, Beret
Left : Elle, Sandals | Right : Glamour, Jeans
Left : Wallpaper*, shirt | Right : GQ Style, Adidas top and jumper
Left : Another Man, leather boots | Right : Men's Health, shirt
Left : Vice, shirt and shorts | Right : Hero, trousers
Attitude, jacket
Left : GQ, Leather Jacket, top left | Right : Dazed, jacket
Left : Vogue, t-shirt | Right : Dazed, bag
Left : i-D, belt left | Right : Vogue, all clothing
Left : ES Magazine, cape | Right : Marie Claire, trousers
Stella Magazine, store mention
Left : Telegraph Magazine, jacket | Right : Wonderland, baseball shirt
Rokit VIP Dressing
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