Gigi Hadid for Seafolly

Dust PR London maximised UK roll out of Gigi Hadid ‘face of' campaign photographed by Enrique Badulescu

Working as part of a global PR network Dust PR London carried out the UK leg of the 2015 Gigi Hadid campaign roll out.

Working to carefully timed placements we implemented an extensive programme of pre-launch one to one briefings with key top tier UK media, working under embargo and factoring in IMG guidelines around existing exclusives.

Our thorough approach ensured that Gigi Hadid campaign shots have featured prominently across all desirable swimwear fashion features and round ups.

Additionally we secured Q&A’s with Gigi, timed to hit the day the campaign went live, on Vogue.co.uk and Harpersbazaar.co.uk

Our client has communicated that coverage of this campaign has exceeded expectation.

All photography by: Enrique Badulescu

Miss Vogue, Gigi Interview
Grazia, Main Holding Image
Harper's Bazaar Online, Gigi Interview
Sunday Times Style, Holding Image, Top Left
Sunday Times Style, Holding Image, Top Left
The Times Magazine, Main Holding Image
Left: The Times Magazine, Holding Image, Top Right | Right: The Times Magazine, Holding Image, Top Left
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