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Falke Group

Our brief, which spanned FALKE, FALKE ESS and Burlington, was to position all as premium brands and set up UK Twitter, Facebook and Google+ accounts

What We Did

Our brief was to position both FALKE and Burlington as premium 'go to' brands for legwear across men's, women's, children's and sport (ESS). To increase the quality of coverage across top tier titles and set up / manage FALKE's English language Twitter & Facebook and Burlington blog

Dust PR London comprehensively briefed fashion, sport and kidswear teams across target media on full collections each season, targeting columnists to secure 'best in class' editorial features

We instigated collaborations with designers such as GILES, Jonathan Saunders, Richard Nicoll and DKNY during London Fashion Weeks

Dust PR created, managed and implemented an English language content across Facebook, Twitter and Google+ feeds, providing visually engaging trend and topical posts for social as well as creative content for 'The Burlingtons' blog organically. From launch we organically grew an audience of circa 7,000 likes in 6 months and increased UK based twitter audience by 50% in a 12 month period

Editorially we consistently delivered quality, high volume coverage across top tier consumer, national and style titles spanning product on page, main fashion, brand news, features and VIP product placements. In 2013 we achieved a media value of £1.24 million

Left : How to Spend It, Burlington socks | Right: Another Man, Falke socks
Left : ES Magazine, Falke socks | Right : Esquire, zig zag socks no.3
DKNY SS15 LC:M catwalk, Falke socks
Brummell Online, profile
Wonderland, Falke socks
Left : GQ, Falke socks | Right : Shortlist, Falke socks
Left : Shortlist, Falke socks | Right : Wallpaper*, Falke socks
Left : Tatler Russia, ESS top | Right : Vogue, wool socks
Left : Harper's Bazaar, socks | Right : Katy Perry in Glamour, Falke tights
Harper's Bazaar, Falke tights
Left : The Independent, Falke bottom right | Right : Love, Falke tights
Left : Observer Magazine, Falke tights| Right : Vogue, Falke hold ups
Left : The Times Magazine, Falke lifestyle image & product | Right : Vogue, Falke socks
Jourdan Dunn in Sunday Times Style, Falke tights
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