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Eastpak

Dust PR London were appointed to represent Eastpak UK in 2009 following a hugely successful project to launch their Carnaby Street Icon store in just three weeks

What We Did

Dust were appointed to represent Eastpak UK following a hugely successful project to launch their London Icon Store within a 3 week turn around (including drink sponsorship, celebrity DJ's and guest appearances). The event took place during London Fashion Week (September 2008), with over 400 people attending throughout the night

Upon full appointment Dust hit the ground running, getting to grips with a huge collection and several collaborative lines with a well targeted and successful media campaign that includes celebrity product placement

Our work encompassed specific media activity targeting key media titles as relevant to each Eastpak product range including fashion and style press in relation to designer collaborations including Raf Simons, Drk Shadow by Rick Owens and Kris van Assche , travel media for the Eastpak Core Series, sport and street titles for the Urban Action range and all mainstream titles for the Eastpak Authentic collection

Each season we were set goals, objectives and measurements for quantity and type of coverage. Each season all targets were met or exceeded

Dust produced the Eastpak / Eley Kishimoto collaboration launch event for LFW Feb 2009 and regularly coordinated store events for all promotions and their in-house gallery

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