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Christys Hats

Dust PR London drew on its expertise with British heritage brands to place features, stories and product that communicated Christys background as the oldest hatmaker in Great Britain

What We Did

Dust PR London was appointed by Liberty owned British hat maker Christys' on a four month project, to help build awareness of the brand and its rich heritage in the fashion media, in the run up to the opening of its bijou store in St James Arcade

Dust PR maximised the agency's heritage expertise and established contact network to get the Christy's brand directly in the hands of the most relevant publications and writers

With short lead times, very limited tools or a spokesperson to leverage as a creative director we delivered outstanding results fast

We organized press visits to the factory in Oxfordshire for titles including Telegraph, Elle Decoration and Billionaire.com

Among the 55 cuttings we secured in quality, top tier target media during the 4 month project were full brand features in Daily Telegraph, Elle Decoration and on Billionaire.com. We also secured inclusion in Vogue's Made In Britain feature and news pieces on the store launch in luxury and London titles

Billionaire.com, news story
Left : Country and Townhouse, hat | Right : Stella, fedora bottom centre
Left : Elle Online, cap | Right : The Times Online, fedora
Harrods Magazine
Vogue, fedora top right
Left : Jocks and Nerds, hat | Right : Country and Townhouse, news story centre left
Financial Times Online
ES Magazine, hat bottom right
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