Loading

Barbour VIP seeding

Dust PR London proactively targeted the wardrobes of a whole generation of musicians, presenters, actors and fashion influencers

What We Did

Having represented Barbour for almost six years from 2009 we helped contribute to the brand’s meteoric rise from outerwear reserved for weekends in the countryside to a mainstay in wardrobes of a whole generation of musicians, presenters, actors and fashion influencers.   

Alongside a regular programme of proactive VIP outreach we also strategically geared up to maximise the brand’s natural affinity with the British summer music festival scene each summer, identifying the most relevant and interesting individuals around festivals such as Glastonbury and Port Elliot.  Our approach was to always curate a mix of high profile and rising stars – actors and actresses, singers and bands right through to comedians and artists – our decision making guided by the brand’s internal barometer of Britishness with each person having one or all of the following; ‘wit, grit and glamour’

Agyness Deyn
Alexa Chung
Claudia Schiffer
Daniel Craig
Dominic Cooper
Ewan McGregor
Guy Ritchie
Isaac Ferry & Jack Guinness
Oliver Cheshire
Portia Freeman
Tom Sturridge
Show next