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Barbour x Norton & Sons

Dust PR London introduced Patrick Grant of Norton & Sons to our retained client British heritage brand Barbour. This alignment with Savile Row tailoring broadened perception of their menswear offer

What We Did

After 6 consecutive seasons of Dust PR successfully promoting Japanese designer, To'ki'to's contribution to their Beacon Brand collection as part of our ongoing retained relationship with Barbour, it was time to introduce a step change to their more experimental menswear segment. Dust identified Patrick Grant / Norton & Sons as a potential partner for a collaboration and instigated the project. Patrick grew up in Durham close to the Barbour factory and the agency felt this personal connection would provide strong context and authenticity

Running over two seasons Dust PR conceptualized and delivered collection launch events immersing key identified media in the story. First was a trip that combined Northumberland coast, a house party and trip to the Barbour archive attended by Patrick Grant and Barbour's head of menswear; the second was a press breakfast in London with media transported by rib on the river Thames to Patrick Grant's studio in Wapping

Among the press that attended the events or covered the collection included Esquire, Observer Magazine, How to Spend It, GQ, Man About Town, Gentleman's Journal, Sunday Times Style, Shortlist, Mr Hyde, Jocks & Nerds, Selectism and MWB

Jocks and Nerds, feature
Left : Shortlist, news story | Right : Stella, jacket
Left : Sunday Times Style, coat | Right : Man About Town, feature
Financial Times How to Spend It, news story
Left : Financial Times How to Spend It Online,news story | Right : GQ Online, news story
Left - GQ Style, news story | Right - MWB, news story
Left : Selectism, news story | Right : Notion, news story
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