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Alexandre Meerson

As a British born brand it was a critical part of the launch message to ensure Alexandre Meerson had a presence at British Fine Watch Fair, Salon QP


What We Did

Appointed in August 2014, Dust PR London initiated conversations that lead to Alexandre Meerson's official launch at Salon QP, 2014. Ahead of the show we set up a series of one to ones with key industry players to ensure coverage came out around the time of the show. The highlight was a double page spread in the November issue of QP magazine which was also launched at the show, creating palpable excitement and driving people to the stand.

As well as guiding on PR strategy and timings we are continuing to coordinate personal briefings between brand founder and key journalists

Left : Alexandre Meerson at Salon QP | Right : The Times Magazine, watch top
Left : Telegraph Luxury 'One To Watch', bottom right | Right : City AM, top left
QP Magazine double page feature
Telegraph Luxury Online, news story
The Wall Street Journal Online, centre mention
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