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adidas eyewear

Dust PR London handle editorial, influencer seeding and events across all sport categories for adidas eyewear

What We Did

For over twelve years Dust PR London has consistently delivered high quality results across consumer lifestyle and specialist media, supporting categories including; snowsports, climbing & outdoor, running, cycling, MBT, cricket, golf, triathlon, fashion and optical

During our tenure we've negotiated travel contra-deals, managed international logistics and media for trips to Switzerland, Greece and Mauritius as well as project managing a series of product test trips with press & athletes at optimum testing locations to gain feedback & coverage

We have worked closely with the head of Sports Marketing & Sponsorship to leverage the brand's association with British athletes securing prominent features incorporating ambassadors such as Stuart Broad, Kenton Cool, Ian Bell and Justin Rose

In recent years our remit has extended to assisting with broadening social reach across all platforms via interactive digital launch events and blogger activations

We were instrumental in climbers Tim Emmett and Leo Houlding being introduced to the brand as sponsored athletes and have simultaneously delivered sports relevant placement on VIPs such as Ellie Goulding for running

Left : The Independent, goggles No.3 | Right : GQ Style, sunglasses
Financial Times How To Spend It, ski goggles
Financial Times How To Spend It, ski goggles
Left : Health and Fitness, ski goggles | Right : Health and Fitness, sunglasses
Left : Men's Fitness, sunglasses | Right : Ski & Snowboard, ski goggles
Ski and Snowboard, ski goggles
Left : Ski & Snowboard, ski goggles | Right : Stuff, sunglasses
Left : T3, ski goggles | Right : The Times Magazine, ski goggles top right
Ellie Goulding wearing adidas eyewear sunglasses
Left : GQ, goggles centre | Right : Fantastic Man, sunglasses
Left : GQ, goggles top left | Right : Telegraph Magazine, goggles bottom centre
Evening Standard, goggles top right
Fall Line, goggles top centre
Left : Triathlon, sunglasses top | Right : Vogue, goggles top left
Sport, sunglasses second down
Evening Standard, Stuart Broad ambassador feature
Men's Fitness, Kenton Cool ambassador feature
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