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Dust PR London has been appointed to handle PR, influencer seeding and social media content strategy by British heritage cutlery firm Viners.

Founded in Sheffield in 1908, Viners was bought in 2014 by British family owned kitchenware experts The Rayware Group who recognised the opportunity to reignite the brand’s track record for innovation within product design and marketing.

A series of creative projects spotlighting both technical and design innovation will be announced over the next 18 months.

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