Richard James unveils new shop-in-shop at Selfridges LondonSeptember 2016
Savile Row moves to Oxford Street on Monday 2nd August when Selfridges unveils it’s new, stand-out 50m² Richard James store-within-a-store.
The leading Savile Row tailor will offer a full range of products at Selfridges’ Men’s Formalwear department, from its exquisitely cut made-to-measure tailoring through to its famously individual shirts, casual wear and finishing-touch accessories.
The light, inviting space has been designed by Andy Martin Architecture and is based on the same award-winning design that the practice originated in 2014 for Richard James’ flagship Savile Row store.
Selfridges Menswear Buying Director, Bosse Myhr quotes:
"We are thrilled to be launching a designated Richard James destination within our men’s formalwear department here at Selfridges. We are excited to offer our customer a wider edit, and to continue to grow our long standing relationship with the Richard James team."
Sean Dixon, Richard James’s Founder and Managing Director, says:
‘We’re very excited to be involved with such a forward looking store as Selfridges and in such an original way. On Savile Row we have always strived to break down barriers and make what we do accessible as well as desirable, and our purpose-designed space at Selfridges allows us to do exactly that in a new environment. We’re really looking forward to the opportunity to introduce our personal tailoring and ready-to-wear collections to new customers in exactly the way that we want to.”