Canyon appoints Dust PR London for launch of Fitness bikes
German test winning bike brand Canyon has appointed Dust PR London to support the launch of their new Fitness bike category.
Canyon, who pride themselves on technical innovation, and providing the best bike for the best price by selling direct to customers, manufacture bikes for MTB, Road, Triathlon, Gravity, Urban and now fitness.
The Canyon Fitness range has been created with both the fitness and leisure rider in mind offering the perfect combination of exercise and recreation. Referred to Canyon as ‘work-bike-balance’.
The agency’s remit includes media, VIP and influencer seeding and an event.