Pure Collection

Founded in 2002, Pure Collection has become one of the largest retailers of cashmere in the world and the first brand to achieve 100% sustainable cashmere production. With commercial success of their cashmere line, Pure Collection launched a successful extended womenswear range in 2007. Pure Collection opened its first boutique in 2011 in Tunbridge Wells followed by boutiques in Guildford, Marlow, Reigate, York and most recently, London.


Pure Collection case study