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Pure Collection

Founded in 2002, Pure Collection has become one of the largest retailers of cashmere in the world and the first brand to achieve 100% sustainable cashmere production. With commercial success of their cashmere line, Pure Collection launched a successful extended womenswear range in 2007. Pure Collection opened its first boutique in 2011 in Tunbridge Wells followed by boutiques in Guildford, Marlow, Reigate, York and most recently, London.

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Pure Collection case study