Panache Lingerie believe perfect fit should go hand in hand with great style. Through innovation and craftsmanship that has developed over two generations Panache create lingerie that gives women more positive body confidence, comfort and freedom without being overtly sexy

For nearly 30 years, their commitment to innovation and inspired thinking has gained Panache an excellent reputation for fit, technical ability, quality and value for money

Panache have seven unique brands each with distinctive designs including Panache, Panache Sport, Cleo and Panache Black. The Spring/Summer 2015 campaign features Internationally renowned model Candice Huffine

Panache lingerie is sold in 53 countries worldwide and is available at many of the world's best lingerie retailer including Selfridges, Harrods, Figleaves and ASOS