Haglöfs develop clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world's leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2013 amounted to SEK 724.5 million. Haglöfs is owned by ASICS Corporation since 2010

To mark the brands centenary anniversary in 2014, Haglöfs launched a collection of premium every day wear - 19Fourteen.

Designed for travel and urban lifestyles, 19Fourteen comprises long lasting quality clothes, backpacks, bags and footwear, informed by 100 years of craftsmanship expertise