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Alexandre Meerson

Alexandre Meerson is a new luxury horology brand launched at Salon QP, November 2014 with the introduction of the house's inaugural collection: ALTITUDE.

The ambition of the brand is to create the most beautiful and modern 'classic' watches, meeting the strict standards of 'haute horlogerie' – and by doing so perpetuate a long family tradition in watchmaking dating back to the 1950s.

The ethos of Alexandre Meerson is in practicing Art in Detail; mastering a craft to create something that at first appears very simple yet progressively reveals striking details to the wearer over time. This is today's luxury for the strong and self-assured individual.

All timepieces are made of precious materials, tailored and manufactured in limited and ultra-limited collections, with unique pieces also available by special order. The inaugural collection is limited to 249 pieces.

www.meerson.com

Click here for the Alexandre Meerson case study