Dust PR has a proven track record in three distinct areas, our dedicated teams applying specialist expertise and contacts to drive brand growth in; Fashion + Lifestyle + Sport
Dust PR’s womenswear credentials include high impact UK launches of NY designer Rebecca Minkoff, LA brands Wildfox and LnA right through to designer collaborations with Bella Freud, Alice Temperley and Anya Hindmarch for iconic British brand Barbour. Each time we have contributed to establishing brand positioning and driven sell through by delivering a strategic blend of quality editorial, credible VIP and influencer dressing, events and content for social.
Dust PR has successfully launched, repositioned and reinvigorated a diverse mix of labels across the spectrum from street to Savile Row. Highlights include the UK launch and four-year representation of Original Penguin, the repositioning of Farah and the revitalisation of beloved British heritage brand Barbour, whom we represented for over six years. Our contribution to shaping these brands includes strategy, collaborations, creative direction, editorial, VIP, events, digital and brand activations.
In Sport Dust has delivered across snowsports, running, road cycling, MTB, outdoor, sailing, climbing, triathlon, cricket and golf. Couple that with our work in yoga, gym and swim and we boast a fully holistic approach to active lifestyle. Significant tenures include representing Swedish mountain lifestyle brand Peak Performance for 12+ years and our continuing representation of adidas sport eyewear, 13+ years.
In lifestyle we’ve handled retained and project based PR, events and activations for brands, exhibitions and pop up events spanning furniture, design, fine wines & spirits, classic cars, film, haute horology and hospitality. We’ve additionally produced stand-alone events created to engage stakeholders and consumers for brands including Google and Belstaff.